Editing short video in Pictory or Submagic
Pictory and Submagic read differently on 7 of the ten features: generating footage with AI, getting the video onto platforms, the highest export resolution, reframing a video to vertical, AI voiceover and dubbing, B-roll and stock footage, and cleaning up audio and picture. As of 2026-09-25.
| Feature | Pictory | Submagic |
|---|---|---|
| Automatic captions | Automatic captions | Automatic captions |
| Long video to short clips | Clips cut from a long video | Clips cut from a long video |
| Generating with AI | AI actors and new footage | New footage from a prompt |
| Getting it onto platforms | Not documented on the pages read | Publishing from the app |
| Watermark on exports | Clean exports on paid plans | Clean exports on paid plans |
| Highest export resolution | 1080p | 4K |
| Reframing to vertical | Resizing to set shapes | Not documented on the pages read |
| AI voiceover and dubbing | AI voiceover | Translation or dubbing |
| B-roll and stock footage | A stock media library | AI-picked B-roll |
| Audio and picture cleanup | Not documented on the pages read | Audio and picture cleanup |
Inclusion rule. The ten features every app is read for. Order. The order features take on every app page.
1Where they differ
Only Pictory's pages list reframing a video to vertical. Only Submagic's pages list getting the video onto platforms, and cleaning up audio and picture. On automatic captions they agree: automatic captions. On cutting a long video into short clips they agree: clips cut from a long video. On generating footage with AI, Pictory reads “AI actors and new footage” and Submagic “new footage from a prompt”. On watermarks on exports they agree: clean exports on paid plans. On the highest export resolution, Pictory reads “1080p” and Submagic “4K”. On AI voiceover and dubbing, Pictory reads “AI voiceover” and Submagic “translation or dubbing”. On B-roll and stock footage, Pictory reads “a stock media library” and Submagic “AI-picked B-roll”.
Where one app is silent, a product page may list what its pricing page leaves out.
2From each app's pages
Generating with AI
Stock video avatars
Pictory pricing page
Generate AI videos and AI images
Submagic pricing page
Highest export resolution
Maximum Resolution 720p 1080p
Pictory pricing page
Export in 4k & 60 FPS
Submagic pricing page
- Plan comparisonStock video avatars and custom avatars
- PlansAI video and image generation counted in credits
- Plan comparison1080p on paid plans; 720p on the first tier
- Plans4K at 60 fps on higher plans; 1080p at 30 fps on the entry plan
3Beyond Pictory and Submagic: a script-first maker on the same features
| Feature | SceneMixer | Source |
|---|---|---|
| Getting it onto platforms | A segment or a finished episode can also be shared as a page with a social preview | SceneMixer, AI drama for TikTok and Reels page |
| Highest export resolution | 1080p on its highest Wan 3.0 tier | SceneMixer pricing page |
| AI voiceover and dubbing | Dialogue written and spoken in the chosen language rather than dubbed afterwards | SceneMixer, AI drama for TikTok and Reels page |
Inclusion rule. Features on which the two apps differ and SceneMixer's pages state something; a feature it does not offer is left out. Order. The order features take on every app page.